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[Featured] Empire of Sunshine at War

Empire at War

About one month after the Monetary Authority of Singapore (MAS) and two month after the Malaysia’s Securities Commission (MSC), declared alert on the Empire of Sunshine, the Straits times reported on the empire few days ago.

Sunshine Empire is a Multi-level marketing company, based in Toa Payoh HDB Hub, marketing a revolutionary concept of its own investment scheme and product. Since it’s establishment, it recruited around 20 000 investors. The empire market itself as part of an international association, the Empire Group Alliance, with framework and economic development span across major cities of Asia-Pacific. According to its official website, the empire seek to prove network marketing’s nobility as well as to benefit its member in every aspects of life.

According to The Straits Times, the Commercial Affairs Department has started investigating the empires’ business practice. It also described the empire having marketing regulated financial products without approval from MAS. The financial credibility of the empire is also questioned. Due to this, the Imperial President of Sunshine has issued a response (PDF) in attempt to justify his company’s position.

It is still unclear how the investigation may turns out, although the situation seems very depressing on the empire’s side.

25 Comments

  1. If i’m not wrong their MLM scheme = $12k up front, so $12k x 20,000 members = $240mil

    Thursday, November 1, 2007 at 3:38 am | Permalink
  2. ADOLF wrote:

    What I heard was that their merchant rate varies from 100+ to 10 000+, so I guess it really depends. Like for poorer people have economic rate while for richer one there are first-class rates. Returns are proportional to one’s contribution. An interesting fact is that the thing which keep people around is surprisingly not solely the returns, but the amount of exposures the company expose their employees to. Quite an interesting business model, although personally I am (still) skeptical about it. Therefore I better not say too much, since I have yet to do any serious investigation. Let’s see what the authorities have to say.

    Thursday, November 1, 2007 at 10:42 pm | Permalink
  3. gibson wrote:

    sunshine is a true scam… and james phang is the world biggest scammer..
    lets hope the authority closed down the company soon.. bad news for those victims..
    calling them businessman in an understatment they should be called scammers.. and calling customers clients is a formal lie.. it should be victim.

    Thursday, November 15, 2007 at 4:22 am | Permalink
  4. Guo Dong Xu wrote:

    Well Lorna Tan is now maybe my idol haha after investigating so much stuff about Cocked-Eye Pang. Here’s a pic on her.

    http://www.straitstimes.com/Latest+News/Singapore/STIStory_164000.html

    Some comments on Puppet Jackie’s Message

    Base on his points.

    1. Can I add that his photo was put beside Genting’s Boss demise =) if you guys did notice

    2.So if EGA or Sunshine is not affiliated with each other what the hell is the alliance for? Confused? Well if either company is sued, they won’t affect each other. Not bad huh?

    3.Why is Cocked Eye Phang not the owner? Well first he is a previous bankruptcy and if Sunshine or EGA is a scam, hey he is just an advisor haha. Run Phang Run!

    4.Idiot. ST came into your recruitment talk and you didn’t know? From what I heard that MAS has some undercover in Sunshine now.Rumors though.Not sure if true.

    5.They can’t call you scam. Only we can. If not Sunshine will sue ST. They are not idiots.

    6.Wonder how they will cover their ass on it.Went down to help my friend get a refund and BDM Guo Dong Xu is no where to be found. Even the Admin is pissed with him. Also the rest of the managers are helping their agents get back the refund while I was waiting too. So how?

    Magic Kingdom in Msia? Once bitten Twice not shy. Still I admire Cock-eyed Phang, the whole Singapore can scold him but he is still earning money. What you think?

    Thursday, November 15, 2007 at 6:05 pm | Permalink
  5. Kelvin wrote:

    Anyone needs help in refunds pls call me at 91214224 Kelvin

    Friday, December 14, 2007 at 12:20 pm | Permalink
  6. Idetrorce wrote:

    very interesting, but I don’t agree with you
    Idetrorce

    Sunday, December 16, 2007 at 2:04 am | Permalink
  7. Sam Mok wrote:

    All Malaysia SE and Em-Max merchant ,

    Good news !!

    Em-max Grand Convention at Hong Kong last month had sold more than 5000 Gold Max .Great result.

    James Pang had announced to pay back all the re-fund to Malaysia’s Merchant by August 2008 .

    For those who don’t received the ICC card ,you may contact Em-Max Malaysia’s Represent : Sky (016-7920101).

    Em-Max will be stronger ever !!

    Sam Mok
    (Managing Director of Sunshine Empire)
    On be half of Em-Max

    Wednesday, July 2, 2008 at 5:08 pm | Permalink
  8. Sam Mok wrote:

    All SE Malaysia Merchant ,

    Those who don’t receive the ICC card ,please contact your upline/leader immediately .

    In order to withdraw your SEM point & OEM point on August .

    Emmax(Hong Kong) already issue 3500 ICC card for Malaysia Merchant.

    Sam Mok
    (Managing Director of Sunshine Empire Malaysia)
    On be half Em-Max

    Friday, August 1, 2008 at 5:57 pm | Permalink
  9. Khairie wrote:

    Dear Sam Mok,
    I’ Malaysian people. I have no respon what ever from em-max. please help me…

    Wednesday, September 10, 2008 at 4:36 pm | Permalink
  10. Lim Lee Li wrote:

    I tried calling Sam Mok Tel no….but looks like it’s a wrong no. When will be the PAY DAY? or again another excuse?

    Monday, September 22, 2008 at 2:58 pm | Permalink
  11. ADELINE TAY wrote:

    WHY SKY IS NOT PICKING UP CALLS.
    IS IT ANOTHER EXCUSES FOR NOT PAYING OUR REBATE.
    PLEASE HELP EM-MAX MANAGEMENT

    Friday, October 3, 2008 at 1:20 pm | Permalink
  12. Sam Mok(EmMax) wrote:

    IMPORTANT NOTICE 重要通告
    Dear Our Valued Distributors ,
    亲爱的会员,

    James Phang(EmMax) have decided that there will be no pay out for the refund to all Sunshine Empire Malaysia and Indonesia merchant .

    Base for the member application form that all the merchant have signed .EmMax would not have any responsible to pay for the refund money.

    ICC card would not be issued to all Malaysia and Indonesia merchant .

    EmMax will be stronger ever !!

    For any further inquiry you may contact Emmax Management :00852-2377-1777 or 00852-2199-7887.

    Regards,
    Sam Mok
    The EmMax Management Team
    帝无限管理层

    Thursday, October 9, 2008 at 9:56 am | Permalink
  13. ADELINE TAY wrote:

    angry member

    what is it.
    james pahang what you have promised it did not turn out.
    so sad
    in these type of situation
    who will trust you
    your word is all false

    Thursday, October 9, 2008 at 4:34 pm | Permalink
  14. ADELINE TAY wrote:

    angry member

    what is it.
    james pahang what you have promised it did not turn out.
    so sad
    in these type of situation
    who will trust you
    your word is all false

    Thursday, October 9, 2008 at 4:34 pm | Permalink
  15. angry member wrote:

    who know Mr JAMES PHANG & MR. SAM MOK CONTACT NO. PLEASE LIST OUT

    Thursday, October 9, 2008 at 4:37 pm | Permalink
  16. angry member wrote:

    many people will die because of you
    one time say you will pay out. but need to wait for 3 to 6 mth. but now how.
    so sad so angry
    even there is people loan & buy from you
    now people how to survie. especially those with kids
    you tell me lah. Mr JAMES PHANG

    Thursday, October 9, 2008 at 4:53 pm | Permalink
  17. SunshineEmpire wrote:

    It’s all game over don’t you guys get it? Move on and get on with your life!

    This will be the biggest scam in history and kharma will come to those involved.

    I really wonder how’s James Phang life now? How’s the kids doing cause those are innocent parties who got into the loop for nothing!

    Sunday, October 12, 2008 at 4:15 pm | Permalink
  18. Sam Mok(EmMax) wrote:

    IMPORTANT NOTICE 重要通告
    Dear Our Valued Distributors ,
    亲爱的会员,

    James Phang(EmMax) have decided that there will be no pay out for the refund to all Sunshine Empire Malaysia and Indonesia merchant .

    Base for the member application form that all the merchant have signed .EmMax would not have any responsible to pay for the refund money.

    ICC card would not be issued to all Malaysia and Indonesia merchant .

    EmMax will be stronger ever !!

    For any further inquiry you may contact Emmax Management :00852-2377-1777 or 00852-2199-7887.

    Regards,
    Sam Mok
    The EmMax Management Team
    帝无限管理层

    Wednesday, October 15, 2008 at 8:19 am | Permalink
  19. Anti.Emmax wrote:

    All victim of Sunshine Empire ,

    We are all a victims of James Phang’s scam .James Phang have cheated and fool us without mercy .

    James Phang is trying to Challenge to all of us by not refund our hard earn money .Let us fight back and teach James Phang a lesson .

    Join in the mailing list and email to : anti.emmax@yahoo.com

    Your id would not be disppose or you may sent by other of your email address.Ask all of your downline too .(Please specify which country are you from).

    Friday, October 31, 2008 at 12:08 pm | Permalink
  20. Sam Mok (EmMax) wrote:

    IMPORTANT NOTICE 重要通告
    Dear Our Valued Distributors ,
    亲爱的会员,

    Latest announcement from James Phang(EmMax) that there will be no pay out for the refund to all Sunshine Empire Singapore,Malaysia,Thailand & Indonesia merchant .

    James Phang had resigned all his position from Sunshine Empire which is already fully shut down for operation. He will now concentrated to market more sales for Emmax & NTI business.

    Base for the member application form that all the merchant have signed .EmMax would not have any responsible to pay for the refund money.

    ICC card would not be issued to all old Sunshine Empire merchant.

    EmMax will be stronger ever !!

    For any further inquiry you may contact Emmax Management :00852-2377-1777 or 00852-2199-7887.

    Regards,
    Sam Mok
    The EmMax Management Team
    帝无限管理层

    Friday, October 31, 2008 at 3:15 pm | Permalink
  21. Inside Story wrote:

    Sunshine Empire : Inside Story from Colin Hoo

    James Phang is a very smart scammer.

    James Phang is the one who arranged/planned for the CAD to freeze SE account at the first place.

    Before the money was freeze by CAD ,James Phang had transferred most of the money to Emmax(Hong Kong).CAD freeze SE only very small amount of money .But James Phang using this excuses/story telling merchants that all the money was freeze by CAD ,actually this is not the truth.

    James Phang playing the god and playing devil as well .

    James Phang is very rich now but he insists not to refund our money .That is the way of SCAMMER.

    Wednesday, November 5, 2008 at 8:26 am | Permalink
  22. Inside Story wrote:

    Do you know why James Phang can not perform his motivation talk(scam talk) in Thailand , Malaysia & Indonesia ?

    James Phang already in the WANTED list for Thailand Police , Malaysia Police & Indonesia Police. Once James Phang step into these 3 countries ,he will be arrested immediately by local police.

    Emmax and your upline will never share this infor to you. They try to hide this from member. They hide a lot of things.

    Thursday, November 6, 2008 at 1:17 pm | Permalink
  23. Inside Story wrote:

    Take a look at the Emcom Financial Reprot as below address : The report will answer you all everthing.

    http://www.emcominternational.com/finanical_release.aspx

    James Phang have a lot of shares in Emcom .

    1) As the financial report shows James Phang name as main share holder of Emcom. James is taking Sunshine Empire’s money to buy Emcom shares using his own name .(That is not right)

    2) James Phang got some much money in Emcom but not to refund us our hard earn money.

    3) Did James Phang share is infor to us(SE Merchant ) ? No , James Phang try to hide this from us .

    4) Take a look at the ” Operation Review & Prospect” in the report . Never mention anything about the wireless city project .It means James Phang had cheated us since 2006.

    Download all the Financial Report(Files) and show it to all SE merchant and downline soonest possible .Let them know all the truth .

    Monday, November 10, 2008 at 8:42 am | Permalink
  24. Singapore Merchant wrote:

    From : Colin Hoo

    Last year , James Phang poisoned his own mother in order to claim a large amount of money from insurance company .

    James Phang is an animal . He willing to do anything for money .

    Monday, November 17, 2008 at 4:54 pm | Permalink
  25. Singapore Merchant wrote:

    Biggest Scam in Asia : NiuTrend Lifestyle & Emmax (Hong Kong )

    Sunshine Empire(James Phang) already closed down by Singapore, Thailand, Malaysia & Indonesia government . More than 90,000 victims have loss a lot of their hard earn money .

    Sunshine Empire changed their name to Emmax & NiuTrend Lifestyle

    Emmax & NiuTrend Lifestyle currently still scam at : Singapore,Malaysia, Thailand ,Dubai ,China ,Hong Kong , Macau ,Taiwan ,Japan ,Korea & India .

    James Phang & Colin Hoo are wanted by Thailand Police ,Malaysia Police & Indonesia Police .

    Do not invest any of your money for the below mention illegal scam company .

    Black listed investment SCAM company in Asia:

    1) Sunshine Empire
    2) Emmax (Hong Kong)
    3) NiuTrend Lifestyle (NTI)
    4) Eazy Max
    5) Dynasty Club
    6) Empire Entertainment Dynasty (EED)
    7) Empire Property Venture (EPV)
    8) Em-Call
    9) SEA Net International (Dubai)
    10) Empire Group Alliance (EGA)

    Please forward this mail to all of your friends & relatives !!!

    Thank you .

    Tuesday, November 18, 2008 at 4:11 pm | Permalink

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