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[Featured] Empire of Sunshine at War

Empire at War

About one month after the Monetary Authority of Singapore (MAS) and two month after the Malaysia’s Securities Commission (MSC), declared alert on the Empire of Sunshine, the Straits times reported on the empire few days ago.

Sunshine Empire is a Multi-level marketing company, based in Toa Payoh HDB Hub, marketing a revolutionary concept of its own investment scheme and product. Since it’s establishment, it recruited around 20 000 investors. The empire market itself as part of an international association, the Empire Group Alliance, with framework and economic development span across major cities of Asia-Pacific. According to its official website, the empire seek to prove network marketing’s nobility as well as to benefit its member in every aspects of life.

According to The Straits Times, the Commercial Affairs Department has started investigating the empires’ business practice. It also described the empire having marketing regulated financial products without approval from MAS. The financial credibility of the empire is also questioned. Due to this, the Imperial President of Sunshine has issued a response (PDF) in attempt to justify his company’s position.

It is still unclear how the investigation may turns out, although the situation seems very depressing on the empire’s side.

20 Comments

  1. If i’m not wrong their MLM scheme = $12k up front, so $12k x 20,000 members = $240mil

    Thursday, November 1, 2007 at 3:38 am | Permalink
  2. ADOLF wrote:

    What I heard was that their merchant rate varies from 100+ to 10 000+, so I guess it really depends. Like for poorer people have economic rate while for richer one there are first-class rates. Returns are proportional to one’s contribution. An interesting fact is that the thing which keep people around is surprisingly not solely the returns, but the amount of exposures the company expose their employees to. Quite an interesting business model, although personally I am (still) skeptical about it. Therefore I better not say too much, since I have yet to do any serious investigation. Let’s see what the authorities have to say.

    Thursday, November 1, 2007 at 10:42 pm | Permalink
  3. gibson wrote:

    sunshine is a true scam… and james phang is the world biggest scammer..
    lets hope the authority closed down the company soon.. bad news for those victims..
    calling them businessman in an understatment they should be called scammers.. and calling customers clients is a formal lie.. it should be victim.

    Thursday, November 15, 2007 at 4:22 am | Permalink
  4. Guo Dong Xu wrote:

    Well Lorna Tan is now maybe my idol haha after investigating so much stuff about Cocked-Eye Pang. Here’s a pic on her.

    http://www.straitstimes.com/Latest+News/Singapore/STIStory_164000.html

    Some comments on Puppet Jackie’s Message

    Base on his points.

    1. Can I add that his photo was put beside Genting’s Boss demise =) if you guys did notice

    2.So if EGA or Sunshine is not affiliated with each other what the hell is the alliance for? Confused? Well if either company is sued, they won’t affect each other. Not bad huh?

    3.Why is Cocked Eye Phang not the owner? Well first he is a previous bankruptcy and if Sunshine or EGA is a scam, hey he is just an advisor haha. Run Phang Run!

    4.Idiot. ST came into your recruitment talk and you didn’t know? From what I heard that MAS has some undercover in Sunshine now.Rumors though.Not sure if true.

    5.They can’t call you scam. Only we can. If not Sunshine will sue ST. They are not idiots.

    6.Wonder how they will cover their ass on it.Went down to help my friend get a refund and BDM Guo Dong Xu is no where to be found. Even the Admin is pissed with him. Also the rest of the managers are helping their agents get back the refund while I was waiting too. So how?

    Magic Kingdom in Msia? Once bitten Twice not shy. Still I admire Cock-eyed Phang, the whole Singapore can scold him but he is still earning money. What you think?

    Thursday, November 15, 2007 at 6:05 pm | Permalink
  5. Kelvin wrote:

    Anyone needs help in refunds pls call me at 91214224 Kelvin

    Friday, December 14, 2007 at 12:20 pm | Permalink
  6. Idetrorce wrote:

    very interesting, but I don’t agree with you
    Idetrorce

    Sunday, December 16, 2007 at 2:04 am | Permalink
  7. Sam Mok wrote:

    All Malaysia SE and Em-Max merchant ,

    Good news !!

    Em-max Grand Convention at Hong Kong last month had sold more than 5000 Gold Max .Great result.

    James Pang had announced to pay back all the re-fund to Malaysia’s Merchant by August 2008 .

    For those who don’t received the ICC card ,you may contact Em-Max Malaysia’s Represent : Sky (016-7920101).

    Em-Max will be stronger ever !!

    Sam Mok
    (Managing Director of Sunshine Empire)
    On be half of Em-Max

    Wednesday, July 2, 2008 at 5:08 pm | Permalink
  8. Sam Mok wrote:

    All SE Malaysia Merchant ,

    Those who don’t receive the ICC card ,please contact your upline/leader immediately .

    In order to withdraw your SEM point & OEM point on August .

    Emmax(Hong Kong) already issue 3500 ICC card for Malaysia Merchant.

    Sam Mok
    (Managing Director of Sunshine Empire Malaysia)
    On be half Em-Max

    Friday, August 1, 2008 at 5:57 pm | Permalink
  9. Khairie wrote:

    Dear Sam Mok,
    I’ Malaysian people. I have no respon what ever from em-max. please help me…

    Wednesday, September 10, 2008 at 4:36 pm | Permalink
  10. Lim Lee Li wrote:

    I tried calling Sam Mok Tel no….but looks like it’s a wrong no. When will be the PAY DAY? or again another excuse?

    Monday, September 22, 2008 at 2:58 pm | Permalink
  11. ADELINE TAY wrote:

    WHY SKY IS NOT PICKING UP CALLS.
    IS IT ANOTHER EXCUSES FOR NOT PAYING OUR REBATE.
    PLEASE HELP EM-MAX MANAGEMENT

    Friday, October 3, 2008 at 1:20 pm | Permalink
  12. Sam Mok(EmMax) wrote:

    IMPORTANT NOTICE 重要通告
    Dear Our Valued Distributors ,
    亲爱的会员,

    James Phang(EmMax) have decided that there will be no pay out for the refund to all Sunshine Empire Malaysia and Indonesia merchant .

    Base for the member application form that all the merchant have signed .EmMax would not have any responsible to pay for the refund money.

    ICC card would not be issued to all Malaysia and Indonesia merchant .

    EmMax will be stronger ever !!

    For any further inquiry you may contact Emmax Management :00852-2377-1777 or 00852-2199-7887.

    Regards,
    Sam Mok
    The EmMax Management Team
    帝无限管理层

    Thursday, October 9, 2008 at 9:56 am | Permalink
  13. ADELINE TAY wrote:

    angry member

    what is it.
    james pahang what you have promised it did not turn out.
    so sad
    in these type of situation
    who will trust you
    your word is all false

    Thursday, October 9, 2008 at 4:34 pm | Permalink
  14. ADELINE TAY wrote:

    angry member

    what is it.
    james pahang what you have promised it did not turn out.
    so sad
    in these type of situation
    who will trust you
    your word is all false

    Thursday, October 9, 2008 at 4:34 pm | Permalink
  15. angry member wrote:

    who know Mr JAMES PHANG & MR. SAM MOK CONTACT NO. PLEASE LIST OUT

    Thursday, October 9, 2008 at 4:37 pm | Permalink
  16. angry member wrote:

    many people will die because of you
    one time say you will pay out. but need to wait for 3 to 6 mth. but now how.
    so sad so angry
    even there is people loan & buy from you
    now people how to survie. especially those with kids
    you tell me lah. Mr JAMES PHANG

    Thursday, October 9, 2008 at 4:53 pm | Permalink
  17. SunshineEmpire wrote:

    It’s all game over don’t you guys get it? Move on and get on with your life!

    This will be the biggest scam in history and kharma will come to those involved.

    I really wonder how’s James Phang life now? How’s the kids doing cause those are innocent parties who got into the loop for nothing!

    Sunday, October 12, 2008 at 4:15 pm | Permalink
  18. Anti - SSE & EM wrote:

    If JP cant return our hard earn money we shall go take anything we can in their office. Take those can sell and can use.

    Thursday, December 11, 2008 at 12:52 pm | Permalink
  19. Anti - SSE & EM wrote:

    There is one more person also cheat people money to join new company and cheating girls in SSE & EM. His name call Kenny tean. Nothing better than JP also.

    Saturday, December 13, 2008 at 12:46 am | Permalink
  20. Sam Mok (EmMax) wrote:

    IMPORTANT NOTICE 重要通告
    Dear Our Valued Distributors ,
    亲爱的会员,

    Grand Heroes Event and BMW Winners

    It was a great event for the Grand Heroes of Seanet International on 10-11 December 2008 at the Knowledge Village, Dubai. Attended by the Deputy Chairman of EGA Mr. Jackie Hoo, and the Chief Training Consultant of EGA Mr. Colin Hoo, and the representative of Direct Selling Educational Institute (DSEI), and hundreds of Distributors from UAE, Iran and neighboring countries.

    Several Seanet alliance companies has participated displaying their banners and products has been set up at the lobby area. Fitness First, ALP Real Estate, Farr Silvers, NIU Lifestyle, Club of Wellness were present during the 2 days event.

    Mr. Jackie Hoo has made a speech on the current activity of EGA in 2008 and also talked about EGA’s planned to implement in the Seanet platform for 2009. Mr. Colin Hoo has talk about the importance of Training and a System.

    The CEO of Seanet Mr. Benjamin Tan has presented the 2008 history in the making sequence of events and also the 7-points plan for 2009. He congratulated the leaders for making the 2008 – a great year for Seanet International.

    During the 2nd day of the Grand Heroes event, Mr. Jackie Hoo, the Deputy Chairman of EGA has awarded 6 distributors in winning the BMW contest. Congratulations the BMW winners! Job well done!

    The event will not be complete without the Commitment game. There are over 500 Gold Max package committed during the event to be delivered on 31 January 2009. There are 30 winners of 500 empoints, 5 winners of 1,000 empoints, 5 winners of 1,500 empoints and 1 winner of 6,600 empoints. Congratulations to the Commitment Game Winners!

    “EmMax Will Be So Powerful That No Law Can Touch Us”

    For any further inquiry you may contact Emmax Management :00852-2377-1777 or 00852-2199-7887.

    Regards,
    Sam Mok
    The EmMax Management Team
    帝无限管理层

    Monday, December 22, 2008 at 11:23 am | Permalink

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